Priyanka’s fascination with art, handlooms, and the desire to reconnect with her roots became the foundation of this visual story. While researching, Priyanka looked at several Indian artists, specifically Baroda-based extraordinaire Nilima Sheikh. Nilima’s depiction of nature, and, more importantly, women compelled Priyanka to create a campaign that finds beauty in the unadorned, concrete surroundings of the Isokon Building in London built in 1934.